A conference and after-party held on the first day of Pixel Heaven Games Festival & More 2019. Event addressed to video game developers, publishers and investors, where we guarantee inspiring topics and discussions, case studies presented by practitioners, and no pseudo-business gibberish. Developers also have the opportunity to showcase their projects in the “Try My Game” zone.
Join us at Centrum Kreatywności, located at ul. Targowa 56.
Videogame developers know out of experience that creating a great game is not enough. The news about it must also somehow reach the players. With so many creators trying to get the attention of the same audience, it is go too far and break a rule or two of conducting marketing campaigns. In the result, such an activity may do the developer more harm than good.
Introduction: a publishing contract is the most important document regulating the collaboration between the developer of a game, and its publisher. Why is it so important?
Legal issues: who will be holding the intellectual property rights of the game (source code included)? The developer or the publisher? What are the conditions for the right to use the developer’s logo and the name of the game by the publisher? Will the publisher hold the rights to publishing the sequels of the game? Discussing the so-called Boilerplates clauses – the jurisdictions of courts, the law applicable to the contract, limitations of liability, reps&warranties. Regulated milestone approval procedures within a dev-pub agreement. How should the acceptance look like? What about the submission of comments and amendments? What is the difference between gross and net revenue and why does it matter? Publisher’s expenses – how to fight the practice of putting everything together. Avoiding deadlocks. Who is responsible for meeting the additional costs and taxes linked to the distribution of the game, e.g. platformholder fees?
Business issues: sharing the profits from the distribution. How is the division of the profits decided upon? What is the range of the publisher’s recoup (if any). Detailed description of the publisher’s responsibilities when it comes to the promotion of the game. Should the publisher be responsible for porting the game? If they are, who will be holding the intellectual property rights of the ports? What about the costs of the said porting? Who will be conducting the certification process of the game (and its ports), the age rating included? If the publisher, what is the scope of their responsibilities? Who will have to cover the certification costs? Who is responsible for supporting the game in relation to the consumers and how are the related costs shared?
Maintenance and bug fixing: will the developer be paid for that? What kind of labor input should they prepare for?
Performance of the contract: are the decisions regarding the distribution of the game being made by both sides? Who makes the final call?
Summary: how to approach the publishing contract negotiations – key issues.
The background story, characters, music, trademarks, image, voices, archival materials… they are all elementary ingredients of a video game. What kind of rights do we need to legally use them? Who can sell them to us? What precautions should we take? In what cases can we not ask for permission?
The Knights of Unity are among the five global Google Play partners who support developers (such as Innogames or Kolibri) in the development of Google Play Instant. Bart, Google Play Instant Evangelista at Knights, will introduce us to the technology of Instant and explain how to integrate it into the marketing / ASO strategy. He will also share some case studies and best practices.
Game presentations in the developers zone. Publishers, investors and media are welcome.
Look into the history of alternative music and videogames, focusing on the access to the media, progress, awareness and access to the audience during the last 30-40 years, and you will notice some strong parallels. Interested? Listen to a guy who is actively working in both industries.
We will talk about the challenges linked to the monetization of games, or simply put – making money making games. We will ask our guests about the best and worst earning models, managing financial expectations, estimating the prices of games and DLCs, fair and unfair monetization methods and more.
Do you have a great idea? Check, if your project could be additionally funded.
Fortnite is currently among the most popular games in the world with 250 million of players. The key to its success were the construction of the game and the constant development but one should not ignore the fact that it altered the face of game marketing: streamer fights, event activations or special online actions. We will present the perspective of the agency responsible for the game’s communication in Poland and the Central-Eastern Europe for a year and a half.
During the presentation, Paweł Weder, Head of Studio Huuuge in Krakow, will talk about the success of casual mobile games. Paweł will present how this genre attracts users and what is important for them. You will also learn how to earn money from them, even though the games are free.
Case study: the new OnePlus 6T smartphone promotion which is a competition joining cryptographic puzzles, analogue signals, a cynical chatbot and a dedicated controller! Learn more at: https://crackables.oneplus.com/
description: A well-made location has a key impact on the user's perception of the game. It is worth remembering, also bearing in mind the fact that the approach to translation in the case of games is completely different than eg movies or books.
Zapraszamy do klubu DISCO:VR przy ul. Garażowej 4 w Warszawie. W programie olbrzymia strefa VR, automaty arcade oraz piwo w kategorii open bar.
Have a question? Send an email to: email@example.com
Pixel Connect 2019 is an event addressed to the creators of video games, publishers, investors and the media. It consists of conference, discussion panels, Try My Game zone and afterparty for the exchange of knowledge and presentation of games by independent devs. Pixel Connect is also the first day of the Pixel Heaven 2019 Games Festival & More: www.pixelheavenfest.com
No, participation in Pixel Connect 2019 is free of charge.
Tables and chairs for showcasing games will be available in the special dedicated area. Pixel Heaven 2019 exhibitors take priority in showcasing their games. The stands are free of charge to other developers, with availability based on the order of submissions. The number of stands is limited.
Please contact us at firstname.lastname@example.org
Pixel Connect 2019 will take place on Thursday, May 16, as the first industry day of the Pixel Heaven 2019 Games Festival & More. Admission is free and possible only for video game industry professionals, publishers, investors and media.
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Entry passes are free of charge, and available only for representatives of the game development industry. Due to the fixed number of places, the organiser reserves the right to limit entry.