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PIXEL CONNECT 2019

A conference and after-party held on the first day of Pixel Heaven Games Festival & More 2019. Event addressed to video game developers, publishers and investors, where we guarantee inspiring topics and discussions, case studies presented by practitioners, and no pseudo-business gibberish. Developers also have the opportunity to showcase their projects in the “Try My Game” zone.

350+ attendees

Agenda

  • 1000

    START

    Join us at Centrum Kreatywności, located at ul. Targowa 56.

  • 1030

    RIGHT CLEARANCE IN VIDEO GAMES – FACTS AND MYTHS ABOUT OBTAINING THE RIGHTS TO VARIOUS ELEMENTS OF THE GAME

    The background story, characters, music, trademarks, image, voices, archival materials… they are all elementary ingredients of a video game. What kind of rights do we need to legally use them? Who can sell them to us? What precautions should we take? In what cases can we not ask for permission?

    Krzysztof Czyżewski, Associate, Attorney at law, Czyżewscy Kancelaria Adwokacka

  • 1100

    TRAPS HIDDEN IN PUBLISHING CONTRACTS FROM A GAME DEVELOPER’S PERSPECTIVE. WHAT ARE THE KEY ISSUES YOU SHOULD FOCUS ON WHILE NEGOTIATING YOUR CONTRACT WITH THE PUBLISHER?

    Introduction: a publishing contract is the most important document regulating the collaboration between the developer of a game, and its publisher. Why is it so important?

    Legal issues: who will be holding the intellectual property rights of the game (source code included)? The developer or the publisher? What are the conditions for the right to use the developer’s logo and the name of the game by the publisher? Will the publisher hold the rights to publishing the sequels of the game? Discussing the so-called Boilerplates clauses – the jurisdictions of courts, the law applicable to the contract, limitations of liability, reps&warranties. Regulated milestone approval procedures within a dev-pub agreement. How should the acceptance look like? What about the submission of comments and amendments? What is the difference between gross and net revenue and why does it matter? Publisher’s expenses – how to fight the practice of putting everything together. Avoiding deadlocks. Who is responsible for meeting the additional costs and taxes linked to the distribution of the game, e.g. platformholder fees?

    Business issues: sharing the profits from the distribution. How is the division of the profits decided upon? What is the range of the publisher’s recoup (if any). Detailed description of the publisher’s responsibilities when it comes to the promotion of the game. Should the publisher be responsible for porting the game? If they are, who will be holding the intellectual property rights of the ports? What about the costs of the said porting? Who will be conducting the certification process of the game (and its ports), the age rating included? If the publisher, what is the scope of their responsibilities? Who will have to cover the certification costs? Who is responsible for supporting the game in relation to the consumers and how are the related costs shared?

    Maintenance and bug fixing: will the developer be paid for that? What kind of labor input should they prepare for?

    Performance of the contract: are the decisions regarding the distribution of the game being made by both sides? Who makes the final call?

    Summary: how to approach the publishing contract negotiations – key issues.

    Michał Pękała, LL.M., Associate, Attorney at law, Linklaters Warsaw

  • 1200

    VIDEOGAMES ON A BILLBOARD. A BRIEF INTRODUCTION TO THE LAWS REGULATING MARKETING

    Videogame developers know out of experience that creating a great game is not enough. The news about it must also somehow reach the players. With so many creators trying to get the attention of the same audience, it is go too far and break a rule or two of conducting marketing campaigns. In the result, such an activity may do the developer more harm than good.

    PhD Marcin Balicki, Author of videogameslegal.pl, Intellectual Property Law Specialist, Attorney at law in Studnicki Płeszka Ćwiąkalski Górski Sp. k., Researcher Associate at the Jagiellonian University.

  • 1230

    GOOGLE PLAY INSTANT – THE TECHNOLOGY THAT CHANGES THE WAY WE DISCOVER MOBILE GAMES

    The Knights of Unity are among the five global Google Play partners who support developers (such as Innogames or Kolibri) in the development of Google Play Instant. Bart, Google Play Instant Evangelista at Knights, will introduce us to the technology of Instant and explain how to integrate it into the marketing / ASO strategy. He will also share some case studies and best practices.

    Bart Nowakowski, Head of Business Development, The Knights of Unity

  • 1300

    TRY MY GAME

    Game presentations in the developers zone. Publishers, investors and media are welcome.

  • 1400

    INDEPENDENCE. SHOWING THE PARALELLS BETWEEN ALTERNATIVE MUSIC AND VIDEOGAMES DEVELOPMENT SINCE THE 80s

    Look into the history of alternative music and videogames, focusing on the access to the media, progress, awareness and access to the audience during the last 30-40 years, and you will notice some strong parallels. Interested? Listen to a guy who is actively working in both industries.

    Mariusz Szypura, Musician, Designer, Member of Happy Pills

  • 1430

    DISCUSSION: ONE SHORT QUESTIONS – HOW TO MAKE GAMES FOR A LIVING?

    We will talk about the challenges linked to the monetization of games, or simply put – making money making games. We will ask our guests about the best and worst earning models, managing financial expectations, estimating the prices of games and DLCs, fair and unfair monetization methods and more.

    Moderator: Jarosław Łojewski. Uczestnicy dyskusji: Rafał Kurpiewski, Roboto Translation; Paweł Miechowski (partnerships manager), Marek Ziemak (executive producer), 11 bit Studios

  • 1515

    INNOVATIVE GAMING PROJECTS INCUBATOR WORKING WITH EUROPEAN FUNDS

    Do you have a great idea? Check, if your project could be additionally funded.

    Emil Leszczyński, SimFabric S.A.

  • 1545

    THE NEW FACE OF ADVERTISING GAMES – FORTNITE CASE STUDY

    Fortnite is currently among the most popular games in the world with 250 million of players. The key to its success were the construction of the game and the constant development but one should not ignore the fact that it altered the face of game marketing: streamer fights, event activations or special online actions. We will present the perspective of the agency responsible for the game’s communication in Poland and the Central-Eastern Europe for a year and a half.

    Piotr Bombol, CEO and Filip Gapiński, Gameset

  • 1615

    HYPER CASUAL - WHY IT WORKS?

    During the presentation, Paweł Weder, Head of Studio Huuuge in Krakow, will talk about the success of casual mobile games. Paweł will present how this genre attracts users and what is important for them. You will also learn how to earn money from them, even though the games are free.

    Paweł Weder, Head of Studio Huuuge in Krakow

  • 1645

    ONEPLUS CRACKABLES: NEW LEVEL OF PUZZLES

    Case study: the new OnePlus 6T smartphone promotion which is a competition joining cryptographic puzzles, analogue signals, a cynical chatbot and a dedicated controller! Learn more at: https://crackables.oneplus.com/

  • 1710

    VELVETS AND SECRETS IN THE LOCATION OF LANGUAGE VIDEO GAMES

    description: A well-made location has a key impact on the user's perception of the game. It is worth remembering, also bearing in mind the fact that the approach to translation in the case of games is completely different than eg movies or books.

    Bartek Lewandowski, CEO, Roboto Translation

  • 1900

    HUUUGE PARTY

    Zapraszamy do klubu DISCO:VR przy ul. Garażowej 4 w Warszawie. W programie olbrzymia strefa VR, automaty arcade oraz piwo w kategorii open bar.

PLATINUM PARTNER

Partner 1
Partner 2

GOLDEN PARTNER

Partner 2
Partner 4
Partner 3
Microsoft
Better
Better
Better
Better

SILVER PARTNER

Partner 2
Partner 1

TRY MY GAME

COOPERATION

FAQ

Have a question? Send an email to: robert@pixel-magazine.com

  • For whom?

    Pixel Connect 2019 is an event addressed to the creators of video games, publishers, investors and the media. It consists of conference, discussion panels, Try My Game zone and afterparty for the exchange of knowledge and presentation of games by independent devs. Pixel Connect is also the first day of the Pixel Heaven 2019 Games Festival & More: www.pixelheavenfest.com

  • Is there an entry fee?

    No, participation in Pixel Connect 2019 is free of charge.

  • How can I showcase my game in the Try My Game zone?

    Tables and chairs for showcasing games will be available in the special dedicated area. Pixel Heaven 2019 exhibitors take priority in showcasing their games. The stands are free of charge to other developers, with availability based on the order of submissions. The number of stands is limited.

  • I want become a Partner.

    Please contact us at robert@pixel-magazine.com

News

WHERE?

  • Creativity Center
  • Targowa 56 str. , Warsaw
  • robert@pixel-magazine.com
  • JOIN ON FACEBOOK

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Registration

Entry passes are free of charge, and available only for representatives of the game development industry. Due to the fixed number of places, the organiser reserves the right to limit entry.